Product designer working in fintech, crypto, and complex digital tools.

Kelly F

Senior Design Lead at Embark

"Her impact at Embark was significant, helping to shape our comprehensive web redesign and defining a digital experience that fostered trust, authenticity, and clarity for families planning their futures."

Summer S

Product Analyst at Embark

"Sanem has been a fantastic design partner since the start of this year. She is thoughtful, collaborative, and very open to feedback, which makes iterating fast and painless. Her communication is clear, and handoffs are smooth for developers and QAs. What stands out most is her reliability and ownership. When a deadline is tight, she digs in and puts in the extra time&effort if needed. She is a true team player and a calm presence under pressure. I’m grateful for her contributions and would happily work with her again!"

Salih D

Brand Crafer at Moux Agency

"I had the pleasure of working closely with Sanem on a mobile app project, and I can confidently say that she is a standout designer with exceptional skills. Sanem brings a unique combination of creativity, problem-solving prowess, and a keen eye for detail to every project."

Kelly F

Senior Design Lead at Embark

Summer S

Product Analyst at Embark

Salih D

Brand Crafter at Moux Agency

Kelly F

Senior Design Lead at Embark

Summer S

Product Analyst at Embark

Salih D

Brand Crafer at Moux Agency

About Me

I'm a product designer with 6+ years of experience across fintech, crypto, healthcare, and SaaS. Currently at NDAX, where I work on the mobile app, KYC and onboarding flows, and on-ramp/off-ramp experiences for a Canadian crypto exchange. Before that I was at Embark, where I owned the full website redesign as the sole designer, and earlier worked on RBC's investor portal and a RIS/PACS healthcare SaaS at Produktiv.

My focus is end-to-end product design — research, design systems, interaction, and shipping with engineering. I integrate AI tools (Claude, Google Stitch) into my workflow to clarify problems, explore user flows, and prototype faster. I care about making complex products feel clear and trustworthy, especially in regulated environments where trust matters most.