Sam Korkmaz
All work

Food delivery app for Humy

Humy is a food delivery app for the Middle East built around homemade and regional dishes, not just restaurants. I led the full redesign, from branding and navigation to ordering flows and discovery, to make it easier to use and true to the region’s food culture.

Role
UI/UX Designer at Moux Agency, led the redesign
Platform
iOS app
Years
2020–2022
Live
App Store
Cover slide of the Humy new app presentation with the orange splash screen, in front of the main screen, chef’s profile and chef’s story designs.
Humy presentation pages: the food delivery app intro, about the project, colour palette and typography, a user flow diagram and four onboarding steps.
Project intro, brand colors and type, the user flow, and onboarding
Humy app screens: onboarding with chef photos and a location request, the main screen with cuisines and promotions, a dish page with ingredients, and a chef’s profile and story.
Onboarding, the home screen, a dish page, and a chef’s profile

The problem

  • The interface looked dated and didn’t draw people in.
  • Several new features needed to fit in cleanly.
  • People struggled to explore and discover new cuisines.
  • The brand didn’t reflect the region’s vibrant food culture.

The goal

  • Improve the visual design and branding.
  • Make browsing and ordering easier.
  • Put discovery of new dishes and cuisines up front.
  • Help people connect emotionally with the variety of food on offer.
Humy poster with the slogan “Not fast, the best food.” and a hand holding a phone showing the home screen with cuisines and promotions.
The brand line: “Not fast, the best food.”

What I did

  • Reworked the brand’s look and feel to match the region’s cultural tones.
  • Simplified navigation and the ordering flow.
  • Designed vibrant visuals and a clear UI for browsing food.
  • Built in discovery features that make exploring cuisines fun and seamless.
Grid of Humy app screens, including cuisine selection, a chef’s menu, adding a card, favourite cuisines and phone verification, beside the presentation’s branding pages.
Cuisine selection, a chef’s menu, payment, favorites, and phone verification
Humy chef’s profile and story screens, live support chat with a rating prompt, and a closing grid of all the app screens.
Chef profiles and stories, live support chat, and the full set of screens

Outcome

The redesign made the app easier to use and more engaging. Browsing became effortless, which contributed to higher engagement and satisfaction.

Humy now offers a polished experience that fits the region’s culture, where people can order food and also discover new dishes and flavors.