The project’s goal was to redesign Embark’s public website to better reflect their mission of helping families and students plan for a brighter financial future through education savings. The focus was on presenting Embark as a modern, trustworthy, and approachable brand within the financial services space.

The primary objective was to build credibility and clarity through a refreshed visual identity and an improved user experience. With numerous informational pages explaining complex financial concepts, it was crucial to design a structure that made content easily digestible while guiding users toward key conversion points.

A detailed design system was developed to maintain consistency and ensure a seamless flow of information across the site, resulting in a modern and user-friendly experience that effectively communicates Embark’s value.